Marketing and Launch Guide
How to get your book in front of readers – without spending a fortune or feeling like a sleazy salesperson.
Start Before You Publish
Marketing does not begin on launch day. It begins the moment you decide to write a book. Build an audience early – even a small one – and you will have people waiting to buy.
Build an Email List
Email is the most reliable way to reach readers. Start collecting addresses from day one – offer a free chapter or a short story in exchange.
Use Social Media (Sensibly)
Pick one platform where your readers hang out. Post interesting content, not just "buy my book". Share your writing process, behind‑the‑scenes, and things you have learned.
Get Early Reviews
Send advance copies to bloggers, reviewers, and anyone in your network. Ask them to post honest reviews on Amazon or Goodreads. A handful of reviews on launch day builds trust.
Launch Day Strategy
Make launch day an event – even if it is just you and a few dozen email subscribers.
Send a Launch Email
Send a short, excited email to your list with a direct link to buy. Include a clear call‑to‑action and remind them why they will love your book.
Run a Limited Discount
A small discount (e.g. 99p for a few days) can create urgency and boost early sales rankings.
Post on Social Media
Share photos of your book, links to reviews, and behind‑the‑scenes snippets. Keep it authentic – people buy from people they like.
Free and Low‑Cost Marketing
You do not need a big budget to get noticed.
Book Bloggers and Influencers
Reach out to bloggers in your genre. Many accept free review copies in exchange for an honest review. A good review on a popular blog can bring hundreds of readers.
Newsletter Swaps
Team up with other authors in your genre. You recommend their book to your list, and they recommend yours. It is free and effective.
Readings and Events
Local libraries, bookshops, or even online Zoom readings can build a local following. Keep them informal and engaging.
After the Launch – Keep Going
A book launch is not a one‑off event. Keep marketing until your next book is ready.
Collect Reviews
Ask every reader to leave a review. The more reviews you have, the more trustworthy your book looks to new readers.
Build a Series or Sequel
The best marketing for a book is the next book. If readers love your first one, they will buy the second.
Questions About Marketing?
We have helped independent authors find their readers. If you are stuck, just ask.