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Industry Truth 30 of 30

The "Prestige" Trap: Awards and Reviews

Tales From A Harrogate Caravan

A shiny, hollow statue.

The Industry Way

They obsess over mainstream reviews (like the New York Times) and industry awards as the only measures of "success." If you don't get the "nod" from the establishment, they act like your book doesn't exist. They teach you to crave the approval of a tiny, insular group of critics, rather than focusing on the only thing that truly matters: the impact your book has on your actual readers.

A well-worn, dog-eared book being read.

Tales From A Harrogate Caravan Way

We don't care about industry prizes. Send it, we publish it, and people actually read it.

The Full Story

The industry’s reliance on "prestige" is a closed-loop system designed to validate the people who already belong to the club. Awards and mainstream reviews are often the result of years of networking and marketing budgets, not just the quality of the writing. By chasing this "prestige," you are essentially asking for permission to be successful from the same people who are guarding the gate. We believe in skipping the gatekeepers and going straight to the audience. Your success belongs to the people who read your book, not the critics who review it.

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