
Industry Truth 12 of 30
The "Platform" Requirement: You as an Influencer
Tales From A Harrogate Caravan
The Full Story
The obsession with "platform" is a symptom of a publishing industry that has outsourced its marketing budget. Because major houses have gutted their publicity departments, they now demand that authors arrive with their own pre-built audiences. This creates a massive barrier to entry for writers who are better at the craft of writing than the craft of self-promotion. It shifts the burden of sales onto the creative person. At The Caravan, we believe the quality of the narrative is the only "platform" that should matter.
Publish On Your Terms
No query letters. No eight-week silence. Just your story, read and answered.

