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Industry Truth 26 of 30

The "Backlist" Abandonment: Dying After the Release

Tales From A Harrogate Caravan

A book being pushed off a shelf into the dark.

The Industry Way

Your book has a shelf life of about 90 days. If it doesn't explode in the first three months, it is declared "dead." The publisher stops promoting it, the booksellers move it to the clearance rack, and the agent stops pitching it. You are left with a backlist that no one cares about, even though the book is exactly the same as the day it was released.

A book being carefully nurtured on a shelf.

Tales From A Harrogate Caravan Way

Your book doesn't have an expiry date with us. Once it's published, it stays published.

The Full Story

The industry’s focus on the "new" is driven by the quarterly model of corporate reporting. They need constant turnover to keep the numbers up, which means they are incentivized to bury old books to make room for new ones. It’s a terrible way to treat art. It treats books like perishable groceries rather than lasting contributions to culture. We take the long view. We want to build an enduring catalog, which means your past work remains a priority.

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